Warner Bros, DC Entertainment Inc, Atlas Entertainment, Syncopy Inc.
Who directed the film?
Zack Snyder
Budget: $250 million
Technologies:
Marketing:
- Magazines
- Youtube and televised trailer:
- Food and drink
- IMAX
- Trains and buses (insert picture of the northern line poster)
- Merchandise
Cross media convergence: apps, ability to watch trailers from devices, promise of DVD and Blu-Ray release, IMAX,
Technoogical convergence: The Jeep advertisement features Bruce Wayne in it and is an interactive ad and has the ability to sell both film and technology,
When and where will it be released?
19th March to 1st April globally, initially released in America, UK and Mexico
Formats: 2D, 3D, 4D, digital
Who is the target audience?
Pre-teen to adult, mostly male. Will try to cater to wider audience especially with the rating and strong female lead
| Cast overview, first billed only: | |||
 | Ben Affleck | ||
 | Henry Cavill | ||
 | Amy Adams | ||
 | Jesse Eisenberg | ||
 | Diane Lane | ||
 | Laurence Fishburne | ||
 | Jeremy Irons | ||
 | Holly Hunter | ||
 | Gal Gadot | ||
 | Scoot McNairy | ||
 | Callan Mulvey | ||
 | Tao Okamoto | ||
 | Brandon Spink | ||
 | Lauren Cohan | ||
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