Batman V Superman

Batman V Superman

Who produced the film?

- Warner Bros, DC Entertainment Inc, Atlas Entertainment, Syncopy Inc.

Who directed the film?
- Zack Snyder

What was the budget?
- $250 million




Who stars in it?

Technology?
- Bat-suit

How was Batman V Superman marketed?
- Magazines
- Trailers (Youtube & Imdb)

- Clothing
- Bus adverts
- Posters

Synergy?
-

Any cross media convergence?
-

Examples of technological convergence?
- The Jeep brand, owned by Fiat Chrysler, is the official car partner of the superhero movie. In the film, a Jeep Renegade is driven by the character of Bruce Wayne.

Where and when is Batman V Superman being released?
- UK & USA 25 March 2016

What formats is it available in?
- 2D, 3D, 4D, digital

Who is the target audience?
- Teenagers to adults (particularly male). Wider audience made with participation of strong female lead