Wednesday, 23 March 2016

Batman vs Superman Dawn of Justice - Case Study research

Batman V Superman

Batman V Superman

Who produced the film?
Warner Bros, DC Entertainment Inc, Atlas Entertainment, Syncopy Inc.

Who directed the film?
Zack Snyder

What was the budget?
$250 million




Who stars in it?

































Technology?
- Bat-suit

How was Batman V Superman marketed?
- Magazines
- Trailers (Youtube & Imdb)

- Clothing
- Bus adverts
- Posters

Synergy?
-

Any cross media convergence?
-

Examples of technological convergence?
The Jeep brand, owned by Fiat Chrysler, is the official car partner of the superhero movie. In the film, a Jeep Renegade is driven by the character of Bruce Wayne.

Where and when is Batman V Superman being released?
- UK & USA 25 March 2016

What formats is it available in?
2D, 3D, 4D, digital

Who is the target audience?
- Teenagers to adults (particularly male). Wider audience made with participation of strong female lead

Batman VS Superman: case study (Sam)

Who produced the film?
Warner Bros, DC Entertainment Inc, Atlas Entertainment, Syncopy Inc.

Who directed the film?
Zack Snyder

Budget: $250 million

Technologies:

Marketing:

  • Magazines 



  • Youtube and televised trailer:

  • Food and drink
  • IMAX
  • Trains and buses (insert picture of the northern line poster)
  • Merchandise

Cross media convergence: apps, ability to watch trailers from devices, promise of DVD and Blu-Ray release, IMAX, 

Technoogical convergence: The Jeep advertisement features Bruce Wayne in it and is an interactive ad and has the ability to sell both film and technology, 

When and where will it be released?
19th March to 1st April globally, initially released in America, UK and Mexico

Formats: 2D, 3D, 4D, digital 

Who is the target audience? 
Pre-teen to adult, mostly male. Will try to cater to wider audience especially with the rating and strong female lead

Cast overview, first billed only:
Ben Affleck...
Henry Cavill...
Amy Adams...
Jesse Eisenberg...
Diane Lane...
Laurence Fishburne...
Jeremy Irons...
Holly Hunter...
Gal Gadot...
Scoot McNairy...
Callan Mulvey...
Tao Okamoto...
Brandon Spink...
Lauren Cohan...

Wednesday, 16 March 2016

The Survivalist Case Study

What makes a British Film? - Tasmina

The Cultural Test


Qualifying your film as British under the cultural test for film is the gateway to accessing the UK film tax relief and is one of the criteria to apply to the BFI Film Fund. To apply for the cultural test, there must be one film production company (FPC) that is registered with Companies House and within the UK corporation taxt net. The FPC must be set up before principal photography begins and have responsibility for all aspects of the film making process from pre-production through to the delivery.

The Survivalist Case Study - Tasmina

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What makes a British film?

The Cultural Test

The cultural test is the gateway to accessing the UK film tax relief and is one of the criteria to apply to the BFI Film Fund. To apply for the cultural test, there must be one film production company (FPC) that is registered with Companies House and within the UK corporation tax net. The FPC must be set up before principal photography begins and have responsibility for all aspects of the filmmaking process from pre-production through to delivery.

Survey Monkey Results

https://www.surveymonkey.co.uk/r/KR5VFPV

The Survivalist Case Study

The Survivalist




Who produced the film?
- The film was produced by David Gilbery, Wayne Marc Godfrey and Robert Jones

Who directed the film?
- The film was directed by Stephen Fingleton

What was the budget of the film?
- The official budget if this film was £1 million

Who star in it? 
- The main cast of the film are Mia Goth as Milja, Martin McCann as Survivalist and Olwen Fouere as Kathryn

What technology has been used to make the film?
-

How was The Survivalist marketed, which different marketing tools were used?
- Facebook and Youtube

3 examples of synergy with other products/merchandise?
-

Any cross media convergence?
-

Where and when was The Survivalist released? 
-The film was released first in USA, 18 April 2015 at the Tribeca Film Festival, but was officially released in the UK, 12 February 2016

What formats was it available in?
-The film is available on Blu-Ray DVD

Who is the Target Audience?
-


Survey Monkey - Tasmina

https://www.surveymonkey.co.uk/r/CSJK8VC
https://www.surveymonkey.co.uk/r/CRLVTPH

Saturday, 12 March 2016