Crowd funding is the practice of funding a project or venture by raising many small amounts of money from a larger number of people, typically via the Internet.
Indiegogo is an international crowd funding website and is one of the first sites to offer crowd funding. It allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%. The site's market is anyone who has an idea and wants to raise funds to finance their goal. The site runs on a reward-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equality stake in the company.
The film that I will be studying is the 'Gosnell Movie'.-The film was rejected by Kickstarter and then the team turned to Indiegogo to launch its crowdfunding campaign.
- Seeking $2,100,00, the campaign hit $2,241,043
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