Wednesday, 20 April 2016

Marketing



Batman Vs Superman & The Survivalist Comparison (MARKETING)

Crowdfunding - David

Crowdfunding is the practice of funding a project  by raising contributions from a large number of people, in order for the project to be green lit. In recent times, these are mostly 


On April 24, 2013, Zach Braff, who directed and starred in the movie, launched a Kickstarter campaign for his comedy project 'Wish I Was Here', based on a script he co-wrote with his brother Adam J. Braff, aiming to make $2 million to boost the project. Worldview Entertainment stepped in to gap finance the project, becoming the film's production company which at that point had raised over $2.6 million.

The campaign ended, having raised $3,105,473 from 46,520 people.

Crowd Funding










Crowd funding is the practice of funding a project or venture by raising many small amounts of money from a larger number of people, typically via the Internet.





Indiegogo is an international crowd funding website and is one of the first sites to offer crowd funding. It allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%. The site's market is anyone who has an idea and wants to raise funds to finance their goal. The site runs on a reward-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equality stake in the company.



The film that I will be studying is the 'Gosnell Movie'.
-The film was rejected by Kickstarter and then the team turned to Indiegogo to launch its crowdfunding campaign.
- Seeking $2,100,00, the campaign hit $2,241,043
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Batman V Superman and The survivalist







BATMAN V SUPERMAN : Comparison

Crowdfunding

CROWDFUNDING

Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people.


Indiegogo is an international crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. The site is one of the first sites to offer crowd funding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%.


Crowdfunding